Though the above Organization markup example is longer than what we saw previously, its structure remains fairly simple. "description": " SEO PowerSuite is a software company that develops all-in-one SEO tools to optimize sites & grow search traffic: Rank Tracker, WebSite Auditor, SEO SpyGlass, LinkAssistant.", Once you explicitly state all the details about your company or brand, Google can reward you with a Knowledge " Organization", The Organization / LocalBusiness markup is the next phase of entity-building around your website. Note! Make sure you don’t use Organization or LocalBusiness Schemas on multiple pages of your website, as this may confuse search engines. These Schema types are typically added once to the homepage, the About Us page, or the Contact Us section of your website, and help establish your business details with Google.Īnd though Google is great at understanding the basic information about your company, the Organization / LocalBusiness Schema serves as the final confirmation that the algorithms worked as intended. Organization or LocalBusiness is one of the most vital schemas you can add to your company site. Here’s the properties list for the Person markup. If you want to go the extra mile, you can find more properties for each type of Schema markup. Aced the validation step? Now you can safely add the markup to your site. Before adding the code to your site’s pages, always validate it using Google Rich Results Test or Schema Markup Validator. This will help ensure that all search engines read your structured data correctly. Generate the code with the help of the tools, or write it manually. Step #1. Choose the Schema type and find the pages on your site where it can be applied. No matter what Schema type or implementation method you choose, the typical workflow will remain the same and look like this: Specifies the property ( headline, datePublished).Īs we’re getting closer to the practical part of this guide, it pays to establish the optimal workflow. Specifies the vocabulary and Schema type ( Article). Creates an item and tells that the rest of the element describes it. If I need to use another Schema, I will update the property with the required Schema type and add new properties specific to this markup. If I decide to use the same Schema type for another article, I will just take this code sample and replace the values with the relevant ones. In the example above, we have the Article and Person structured data combined. I can also combine multiple types of Schema within a single piece of code. Say, if the article was updated, I can add the property dateModified right after the property datePublished. This code snippet can be populated with more properties if needed. First comes the type of Schema and then the defined properties ( headline, author, datePublished) and their values ( Article, Zlata Verzhbitskaia). If you look closer, you’ll see that this JSON-LD code has a very basic structure. Specifies the date when the article was published. Tells search engines who wrote the article. Tells a search engine what’s the name of the article. In case you skipped it, here it comes again: You have already seen a piece of simple JSON-LD code at the beginning of this guide. It’s also easier to understand and deploy than Microdata or other outdated formats like RDF or Microformats. What’s more, this method is recommended by Google. JSON-LD is a more popular method of adding structured data to a web page manually. Here are the two ways you can implement manual markup - with JSON-LD or Microdata. So you can try doing structured data markup manually even if you don’t have any coding skills. The code looks frightening at first, but in reality, it’s quite simple and you will only have to change certain values in it. In case you can’t find the type of Schema you need in structured data generators, you can add it manually. WordPress offers a bunch of plugins that can help you add Schema markup (RankMath, Yoast SEO, etc.) Browse the plugins gallery and find the one that suits you best. If you're using any other content management system, make sure to check its help documents.
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